PC Mobile

PC Mobile was a mobile virtual network operator (MVNO) in Canada, owned and operated by Loblaw Companies Limited. It offered prepaid mobile phone services, utilizing the Bell Mobility network.

PC Mobile targeted customers who were also shoppers at Loblaws-owned grocery stores and pharmacies, such as Loblaws, Real Canadian Superstore, No Frills, and Shoppers Drug Mart. Customers could often earn PC Optimum points on their PC Mobile service, which could be redeemed for groceries and other items at these stores. This loyalty program integration was a key differentiating factor for PC Mobile.

PC Mobile offered a range of prepaid plans with varying amounts of data, talk, and text. Customers could top up their accounts online, in-store, or by phone.

The service was discontinued in November 2023. Existing PC Mobile customers were transitioned to Bell Mobility's Lucky Mobile prepaid brand. This transition marked the end of Loblaw's direct involvement in the mobile phone service market.