Karmaloop

Karmaloop was an American online retailer specializing in streetwear and urban fashion. Founded in 1998 by Greg Selkoe, the company offered a wide range of clothing, footwear, accessories, and media targeted primarily towards youth culture and hip-hop inspired fashion.

Karmaloop distinguished itself through its extensive selection of brands, including both established names and emerging designers. The company also produced its own branded apparel and content, further solidifying its presence in the streetwear market. Beyond retail, Karmaloop engaged in various online community-building activities, such as forums, blogs, and social media engagement, aiming to foster a strong connection with its customer base.

In 2015, Karmaloop filed for bankruptcy protection. The company was later acquired and restructured, continuing to operate under new ownership. Its legacy reflects a significant chapter in the evolution of online streetwear retail, particularly in the early 2000s and 2010s.