Gamma (media company)
Gamma is a media and technology company founded by former Apple Music executive Larry Jackson and former Apple Music global creative director Ike Youssef. Launched in 2023, Gamma describes itself as an artist-first platform focused on revolutionizing the way artists create, distribute, and monetize their content.
The company operates across various sectors of the entertainment industry, including music, film, television, digital content, and fashion. Gamma aims to provide a comprehensive and integrated ecosystem for artists, encompassing services such as:
- Content Creation & Production: Supporting artists in the creation of high-quality audio and visual content.
- Distribution & Marketing: Leveraging advanced technology and data analytics to maximize reach and engagement across various platforms.
- Brand Building & Partnerships: Facilitating strategic partnerships and collaborations to enhance artists' brand value and expand their audience.
- Financial Services & Investment: Offering financial support and investment opportunities to empower artists and fuel their creative endeavors.
Gamma's business model involves acquiring stakes in existing media companies and forging strategic partnerships with established artists and creators. The company emphasizes artist ownership and control, promising a more equitable and transparent relationship than traditional record labels or studios. Gamma aims to foster a community-driven environment where artists can collaborate, learn, and grow together. Initial partners and investors included Todd Boehly's Eldridge Industries and Apple.