Dia Simms

Dia Simms is an American business executive and entrepreneur, known for her leadership roles in the spirits and entertainment industries. She is currently the CEO of Lobos 1707 Tequila & Mezcal.

Simms' career includes a long tenure at Combs Enterprises, the business empire founded by Sean "Diddy" Combs. She rose through the ranks to become President of Combs Wine & Spirits and later President of Combs Enterprises. During her time at Combs Enterprises, she played a key role in building and managing brands such as CÎROC Vodka, DeLeón Tequila, and REVOLT TV.

Prior to joining Combs Enterprises, Simms held various positions in the marketing and advertising sectors.

Simms is recognized for her business acumen, strategic leadership, and dedication to fostering diversity and inclusion within the workplace. She has received numerous accolades, including being named to Forbes' "50 Over 50" list and Black Enterprise's "Most Powerful Women in Business." She is also an advocate for mentorship and supporting emerging entrepreneurs.