Closeout (sale)
A closeout sale, also known as a clearance sale, going-out-of-business sale, or liquidation sale, is a retail strategy used by businesses to dispose of inventory that is no longer wanted or needed. This is typically done to make room for new merchandise, raise capital quickly, or because the business is closing down, relocating, or restructuring.
Closeout sales are characterized by significantly reduced prices, often well below the original retail price, in order to incentivize rapid sales. Discounts can range from a small percentage off to as much as 70-90% off the original price. The depth of the discount usually increases as the sale progresses and the remaining inventory decreases.
Several factors can trigger a closeout sale:
- End of Season: Retailers often hold closeout sales at the end of a season (e.g., summer, winter) to clear out seasonal merchandise.
- Overstocking: If a retailer has overstocked a particular item, a closeout sale can help reduce excess inventory.
- Discontinued Products: When a product line is discontinued, remaining inventory is often sold at closeout prices.
- Damaged Goods: Slightly damaged or imperfect goods may be sold at a deep discount in a closeout sale.
- Store Closing: Businesses that are closing permanently will often hold a closeout sale to liquidate all remaining assets, including inventory.
- Relocation or Remodeling: Businesses moving locations or remodeling their existing space may hold a closeout sale to reduce inventory before the move or renovation.
Consumers should be aware that closeout sales often involve "final sale" policies, meaning that items purchased are non-refundable and cannot be exchanged. It is also common for the selection of items available to diminish as the sale progresses. However, closeout sales can present significant opportunities for consumers to purchase goods at substantial discounts.