Belu (company)

Belu is a New Zealand-based bottled water company committed to environmental and social responsibility. Founded in 2009, Belu distinguishes itself through its business model, which prioritizes sustainability and charitable giving. The company donates 100% of its profits to Water for Good, an organization that provides access to clean water in Malawi.

Belu water is sourced from an aquifer in Hawke's Bay, New Zealand. The bottles are made from recycled PET (rPET), and the company actively works to reduce its carbon footprint throughout its supply chain. Belu also supports initiatives to promote water conservation and responsible water management.

Beyond its charitable donations and environmental practices, Belu positions itself as an ethical alternative to traditional bottled water brands. The company aims to raise awareness about water scarcity and the importance of sustainable business practices within the beverage industry. Belu is often found in restaurants, cafes, and hotels that align with its values of social and environmental responsibility.