VigLink

VigLink, now known as Sovrn Commerce, was a content monetization platform designed to help publishers earn revenue from their existing content. It functioned as an affiliate marketing network that automatically converted regular product links within articles and web pages into affiliate links. These affiliate links tracked clicks and purchases made by readers, earning the publisher a commission for any resulting sales.

Functionality:

The core functionality of VigLink revolved around identifying product mentions within a publisher's content. Once identified, the platform would automatically rewrite these mentions into monetizable links. This process typically involved JavaScript code installed on the publisher's website, which scanned the page for relevant keywords and linked them to affiliated merchant websites.

Key Features (as VigLink):

• Automatic Link Insertion: The primary feature was the automated conversion of standard links into affiliate links, reducing the manual effort required for publishers.
• Merchant Coverage: VigLink partnered with a wide range of online retailers, providing publishers with access to a diverse selection of affiliate programs.
• Reporting and Analytics: The platform provided tools for tracking clicks, conversions, and revenue, allowing publishers to monitor the performance of their affiliate links.
• Customization Options: Publishers could often customize the appearance and behavior of the affiliate links to better integrate with their website's design.

History and Evolution:

VigLink was founded in 2009 and gained prominence as a tool for monetizing blog posts, articles, and other online content. In 2020, VigLink was acquired by Sovrn, a platform offering tools and services for independent publishers. Following the acquisition, VigLink was rebranded as Sovrn Commerce.

Sovrn Commerce:

Under the Sovrn umbrella, the legacy VigLink technology continues to be offered as Sovrn Commerce. The service generally maintains the core functionality of automated affiliate link creation and management.

Considerations:

Publishers considering using or having used VigLink (now Sovrn Commerce) needed to be aware of the terms and conditions of the service, as well as the potential impact on their website's performance and user experience. Transparency and disclosure to readers regarding the use of affiliate links are also important considerations for maintaining trust.