Elie Ofek

Elie Ofek is a marketing strategist and academic specializing in competitive strategy, branding, and pricing. He is known for his research and publications on strategic marketing decisions, particularly in the context of mature and evolving markets. He is a professor at Harvard Business School, where he teaches courses on marketing strategy and competitive advantage. Ofek's work often focuses on how companies can create and sustain a competitive edge through effective branding, pricing strategies, and product differentiation. He has published numerous articles in leading academic journals and is the author of several case studies used in business school curricula globally. His research explores the interplay between customer value, competitive dynamics, and firm profitability. He has consulted with a variety of companies across industries on strategic marketing issues.