Dove (Unilever brand)

Dove is a personal care brand owned by Unilever, originating in the United States in 1957. It is globally distributed and available in a wide range of countries.

Dove products encompass a variety of personal care categories including:

• Bar Soaps & Body Wash: Dove is particularly well-known for its beauty bar, often marketed as a milder alternative to traditional soaps due to its moisturizing properties and lower pH. The product range also includes numerous body washes.

• Deodorants & Antiperspirants: Dove offers a selection of deodorant and antiperspirant products in various forms, such as sticks, sprays, and roll-ons.

• Hair Care: The brand provides shampoos, conditioners, and styling products designed for different hair types and concerns.

• Skin Care: Dove’s skincare line includes body lotions, creams, and facial cleansers, often focusing on moisturizing and gentle formulas.

• Men’s Care: Dove Men+Care is a sub-brand specifically targeting male consumers with a range of products like body wash, shampoo, deodorant, and face care.

Dove’s marketing campaigns often emphasize real beauty and body positivity, featuring diverse representations of women. They frequently challenge conventional beauty standards and promote self-esteem through initiatives like the Dove Self-Esteem Project. The brand's marketing has also faced criticism, with some campaigns being accused of cultural insensitivity or reinforcing harmful stereotypes despite their stated aims.