Z-CARD
A Z-CARD is a highly compact, multi-page leaflet, typically credit card sized when folded, that unfolds to reveal a significantly larger printed area. It is a type of miniature printed product used primarily for promotional, informational, and mapping purposes.
Characteristics:
- Compact Size: Its key feature is its small, folded size, designed for convenient portability, fitting easily into wallets, pockets, and purses.
- Large Print Area: Despite its small folded size, it offers a surprisingly large printable area when unfolded, allowing for the inclusion of substantial amounts of text, graphics, and maps.
- Accordion or Concertina Fold: The Z-CARD utilizes an accordion or concertina fold, which enables the compact folding and easy unfolding of the leaflet.
- Durability: They are typically printed on durable paper stock, often with a protective coating, to withstand handling.
Common Applications:
- Promotional Material: Companies use Z-CARDs to distribute product information, special offers, and contact details.
- Mapping: They are often used as pocket-sized maps for cities, tourist attractions, and transportation networks.
- Information Guides: Z-CARDs serve as compact guides for events, museums, and other locations, providing essential information such as schedules, layouts, and key highlights.
- Reference Material: They can also be used for quick reference guides, such as medical information, first aid instructions, or language translation aids.
Synonyms:
Although "Z-CARD" is commonly used, similar products may be referred to as:
- Fold-out cards
- Mini maps
- Pocket guides
- Accordion leaflets