VkusVill

VkusVill (ВкусВилл) is a Russian chain of grocery stores and prepared food outlets focused on providing fresh, natural, and healthy products. Founded in Moscow in 2012, VkusVill differentiates itself through its emphasis on sourcing from local producers, short supply chains, and a strong focus on customer feedback in product development. The company promotes transparency regarding ingredients and production methods.

VkusVill's product range includes dairy products, meat, produce, baked goods, ready-to-eat meals, and other grocery staples. A significant portion of its offerings is branded under the VkusVill name. The chain has experienced rapid growth and operates numerous stores across Russia, primarily in Moscow and St. Petersburg, as well as an online delivery service. Its business model emphasizes convenience, affordability, and accessibility to healthy and high-quality food options for urban consumers. The company actively utilizes a data-driven approach to understand customer preferences and tailor its product selection and store locations accordingly.