Venucia

Venucia (Chinese: 启辰; pinyin: Qǐchén) is an automobile marque owned by Dongfeng Nissan, a joint venture between the Chinese company Dongfeng Motor Group and the Japanese company Nissan. It was launched in September 2010. The brand aims to produce affordable cars based on Nissan technology for the Chinese domestic market. The name "Venucia" is derived from the Roman goddess Venus, reflecting the brand's aspiration to represent beauty, innovation, and forward thinking. Initially, Venucia models were based on older Nissan platforms, but the brand has since developed its own unique designs and technologies. Venucia vehicles are sold through a dedicated sales network within China.