Um Bongo

Um Bongo is a fruit juice drink particularly popular in the United Kingdom and France, originally produced by Libby's. It is now owned by Sumol + Compal. The juice is known for its distinctive packaging featuring cartoon animals representing various exotic fruits sourced from different countries.

History:

Um Bongo was launched in the UK in 1983 and quickly gained popularity due to its memorable advertising campaign and unique blend of fruit flavors. The original advertising slogan, "Um Bongo, Um Bongo, they drink it in the Congo," became widely recognized. The brand was acquired by Sumol + Compal in 2007.

Ingredients and Flavors:

Um Bongo typically contains a blend of several fruit juices, including orange, pineapple, passion fruit, guava, mango, and others, though the exact composition may vary depending on the specific product and regional variations. The juice is pasteurized to ensure shelf stability.

Marketing and Advertising:

The Um Bongo brand is strongly associated with its iconic advertising, which featured a cartoon animated style and a catchy jingle. This marketing strategy helped to establish a strong brand identity, particularly amongst children. The ads promoted the drink's exotic origin and diverse blend of fruits.