Trident (gum)

Trident is a brand of sugar-free chewing gum originally introduced by American Chicle in 1964. Initially launched with three enzyme-containing ingredients believed to reduce dental caries, the name "Trident" reflects this original formulation ("tri" meaning three).

Over time, the formulation of Trident gum has evolved. While early advertising emphasized its dental benefits, later formulations and marketing campaigns focused more on flavor and mouth freshening. Different flavors have been introduced and discontinued throughout its history, catering to various consumer preferences.

Trident is currently owned and manufactured by Mondelēz International. The brand is widely available in numerous countries and is sold in a variety of formats, including stick packs, gum pellets, and larger gum formats. Its sugar-free status has made it a popular choice for individuals seeking to avoid sugar consumption while enjoying chewing gum.