The Dodo (magazine)

The Dodo was a digital media brand and website focused on animal-related content, especially heartwarming stories and videos promoting animal rescue and welfare. It was founded in 2014 by Izzie Lerer and Kerry Lauerman. The Dodo aimed to appeal to a broad audience with positive and emotionally engaging content, often showcasing acts of kindness towards animals, highlighting their unique personalities, and advocating for their protection. The website covered a wide range of topics, including animal rescue stories, wildlife conservation efforts, pet care tips, and humorous animal videos. The Dodo became known for its effective use of social media platforms, particularly Facebook and Instagram, to reach a large audience and spread its message. While the brand focused heavily on positive and uplifting stories, it also addressed issues related to animal cruelty and environmental concerns. In 2021, The Dodo was acquired by Group Nine Media, which was subsequently acquired by Vox Media in 2022.