Pibb Xtra

Pibb Xtra is a brand of soft drink marketed by The Coca-Cola Company. It is a reformulation of a previous Coca-Cola product called Mr. Pibb, which was introduced in 1972 as a competitor to Dr Pepper. Pibb Xtra was introduced in 2001, featuring a spicier cherry flavor compared to its predecessor.

The beverage is characterized by its cherry cola flavor profile, which includes hints of cinnamon and other spices. It is available in various formats, including cans, bottles, and fountain drinks. Pibb Xtra is typically sold in regions where Dr Pepper is popular, as it is positioned as a similar but distinct alternative. While the exact formulation is proprietary, the drink is understood to contain carbonated water, high fructose corn syrup (or sugar, depending on the bottling region), caramel color, phosphoric acid, natural and artificial flavors, sodium benzoate (to protect taste), and caffeine.

Pibb Xtra has maintained a loyal following, though it generally holds a smaller market share compared to other Coca-Cola brands and its primary competitor, Dr Pepper.