OTT (group)
OTT typically refers to an Over-The-Top (OTT) group, which is a collection of streaming media services delivered directly to viewers over the internet. These services bypass traditional distribution channels like cable television, broadcast television, and satellite television providers. The "Over-The-Top" aspect signifies that content is delivered "on top" of other network services without requiring any involvement from the internet service provider (ISP) in content control or distribution.
OTT groups can encompass a variety of providers. Often, they refer to bundled packages offered by a single parent company. For example, a media conglomerate might offer a package containing their streaming movie service, a live sports streaming platform, and a news streaming channel, all accessible through a single subscription or account.
The term "OTT group" is less formally defined than the overarching concept of "OTT services" themselves. It primarily functions as a convenient shorthand to discuss collections of such services, particularly when they are offered together by a single provider or are commonly used in conjunction by consumers. The specific composition and business model of an OTT group can vary significantly.