McCoy's (crisp)

McCoy's is a brand of thick-cut, ridged crisps (potato chips) popular in the United Kingdom and Ireland. They are known for their robust flavor and distinct "ridge" cut, which is marketed as providing a fuller, more satisfying crunch compared to smoother crisps.

The brand was originally launched in 1985 by Tudor Crisps, and later became part of the KP Snacks portfolio, which in turn is owned by Intersnack. McCoy's crisps are widely available in a variety of flavors, ranging from traditional options like Salt & Vinegar and Cheese & Onion to more adventurous and contemporary tastes.

The marketing of McCoy's often emphasizes the perceived masculinity of the brand, highlighting its hearty and robust nature. Slogans and advertising campaigns have historically focused on themes of adventure, strength, and a "man's crisp." This marketing strategy has contributed to the brand's identity and consumer perception.

McCoy's is a significant player in the UK and Irish crisp market, consistently ranking among the top-selling brands. They are sold in various pack sizes and formats, including multipacks and single bags, catering to individual and shared consumption. The brand frequently introduces limited-edition flavors and participates in promotional activities to maintain market share and appeal to a broad consumer base.