Loux (company)

Loux S.A. is a Greek beverage company based in Kefalonia, Greece. It is one of the largest Greek producers of soft drinks, particularly known for its Loux Lemonade, Loux Orangeade, and Loux Sour Cherry (Visinada) drinks.

Founded in 1950 by Panagiotis Marlafekas, the company originally focused on producing lemonade using local ingredients. It has since expanded its product line to include a variety of other carbonated beverages, fruit juices, and flavored waters. Loux emphasizes the use of natural ingredients, including water sourced from Kefalonia's mountains, and avoids artificial preservatives in many of its products.

Loux products are widely distributed throughout Greece and are also exported to various countries worldwide. The company has invested in modern production facilities while maintaining a focus on traditional recipes and quality control. Loux has received several awards for its products and business practices. It is recognized as a significant contributor to the Greek economy and a prominent representative of Kefalonian industry.