Kochava

Kochava is a mobile attribution and marketing analytics platform. It provides services to help marketers understand where their app users are coming from, what those users are doing within the app, and how to optimize their marketing spend. The platform focuses on providing accurate, transparent, and real-time data for mobile campaign measurement and optimization.

Kochava's features include attribution, analytics, fraud prevention, and audience management. The attribution component helps determine which marketing efforts are driving app installs and engagement. The analytics component provides insights into user behavior within the app. Fraud prevention tools help detect and prevent fraudulent activity that can skew marketing data. Audience management features allow marketers to segment users and target them with personalized messages.

Kochava integrates with a wide range of advertising networks and marketing partners, allowing marketers to track the performance of their campaigns across different channels. The platform aims to provide a unified view of marketing performance, enabling data-driven decisions and improved ROI. It caters to various types of businesses, ranging from small app developers to large enterprises, offering tailored solutions based on their specific needs and scale.