Holden (automobile)

Holden was an Australian automobile marque and former automobile manufacturer. Originally founded in 1856 as a saddlery business, it transitioned to automobile body building in the early 20th century. Holden became a subsidiary of General Motors (GM) in 1931, and for decades served as GM's primary manufacturing arm in Australia and Australasia.

Holden produced a wide range of vehicles throughout its history, including popular models like the Holden Commodore, Kingswood, Torana, and Monaro. These vehicles were often tailored to Australian conditions and preferences, contributing to Holden's strong brand loyalty within the country.

In addition to its own designs, Holden also assembled and marketed GM vehicles from other parts of the world, including Opel, Chevrolet, and Isuzu. The company also exported vehicles to various markets under both the Holden and Chevrolet brands.

Due to changing market conditions, increased competition, and the declining viability of manufacturing in Australia, GM announced the cessation of Holden manufacturing in 2017. The Holden brand was officially retired in 2020, marking the end of an era for the Australian automotive industry. While no longer manufactured, Holden vehicles remain a common sight on Australian roads, and the brand continues to hold a significant place in Australian cultural history.