Gwacham

Gwacham (pronounced GWUH-chahm) is a Nigerian Pidgin English word primarily used to describe someone who is boastful, showy, or pretentious. It implies an exaggerated display of wealth, success, or importance intended to impress others, often perceived as insincere or lacking substance. The term can also be applied to situations or events characterized by excessive flamboyance and superficiality. "Gwacham" carries a negative connotation, suggesting the subject is trying too hard to appear more impressive than they actually are.