Gun TV
Gun TV was a short-lived American television network that attempted to sell firearms and related accessories directly to consumers via live, televised auctions. The network operated for approximately three months, launching on April 1, 2016, and ceasing operations on June 20, 2016. Its business model involved showcasing firearms and related products, providing information and demonstrations, and allowing viewers to purchase items by calling in or visiting the network's website.
The network faced immediate controversy and criticism following its launch. Concerns were raised regarding the potential for circumventing background checks and other regulations intended to prevent firearms from falling into the wrong hands. Critics also argued that the network promoted an irresponsible and potentially dangerous culture surrounding gun ownership.
Gun TV's business model relied on partnerships with licensed firearms dealers to handle the actual transfer of firearms to purchasers, complying with existing federal and state laws. Successful bidders would be required to complete the necessary paperwork and background checks through a local firearms dealer before taking possession of their purchase.
Despite its efforts to comply with regulations, Gun TV struggled to gain traction and faced significant public backlash. The network's parent company, Social Responsibility Network, cited low sales and difficulty securing adequate distribution as reasons for its closure.