Ebiquity

Ebiquity is a global marketing and media consultancy firm. It provides independent, fact-based advice to brands on media investment management, marketing performance, and data governance. Ebiquity helps clients optimize their marketing spend, improve media effectiveness, and ensure compliance with industry regulations.

Overview:

Ebiquity operates in a number of key areas, including:

• Media Auditing: Analyzing media costs and ensuring transparency and value for money in media buying.
• Media Performance: Measuring and optimizing the performance of media campaigns across various channels.
• Marketing ROI: Quantifying the return on investment of marketing activities and identifying areas for improvement.
• Contract Compliance: Ensuring that media agencies are adhering to contractual agreements.
• Data Governance: Assisting clients in managing and protecting their marketing data.
• Analytics: Leveraging data and analytics to provide actionable insights for marketing strategies.
• Benchmarking: Comparing clients' media costs and performance against industry benchmarks.
• Sustainability: Providing guidance on how to measure and reduce the environmental impact of media campaigns.

History:

While specific historical details may vary, Ebiquity has evolved significantly over time to address the increasing complexity and challenges of the marketing and media landscape. It has grown through acquisitions and organic expansion to become a prominent player in the marketing consultancy sector.

Services:

Ebiquity's services are designed to help brands make informed decisions about their marketing investments, improve the effectiveness of their campaigns, and ensure accountability in their relationships with media agencies. Their consulting approach typically involves data analysis, market research, and strategic planning.

Key Differentiators:

Ebiquity is often characterized by its independence and objectivity. The firm does not take commissions or fees from media agencies, allowing it to provide unbiased advice to its clients.