ChinaJoy

ChinaJoy, officially known as the China Digital Entertainment Expo & Conference, is an annual digital entertainment event held in Shanghai, China. It is the largest gaming and digital entertainment exhibition in Asia. The event showcases a wide range of products and services, including video games (PC, console, and mobile), online games, animation, comics, e-sports, and related hardware and software.

ChinaJoy typically features exhibits from major domestic and international game developers, publishers, and hardware manufacturers. Attendees can preview upcoming games, participate in e-sports tournaments, purchase merchandise, and interact with industry professionals. The conference portion of ChinaJoy includes keynote speeches, panel discussions, and workshops covering various aspects of the digital entertainment industry, such as game development, marketing, and investment.

The event attracts a large audience of gamers, industry professionals, and media representatives. It is considered a significant platform for companies to launch new products, build brand awareness, and network with potential partners. ChinaJoy also serves as a barometer for the trends and developments in the Chinese digital entertainment market, which is one of the largest and most dynamic in the world.