Anchor (brand)

Anchor is a multinational brand primarily known for dairy products. Originating in New Zealand, it is currently owned by Fonterra Co-operative Group, a New Zealand-based multinational dairy company.

Anchor's product range encompasses a wide variety of dairy staples including milk, butter, cheese, cream, and yogurt. The brand is widely distributed and recognized in numerous countries across Asia, the Middle East, Africa, and the Pacific region.

Throughout its history, Anchor has focused on building a reputation for quality and reliability in the dairy sector. Its marketing frequently emphasizes the natural origins and nutritional benefits of its products.

The brand has adapted its offerings to suit regional tastes and dietary preferences, leading to variations in product formulations and packaging across different markets.