Definition
XHOK-FM is a commercial radio station broadcasting on 90.9 MHz FM in Monterrey, Nuevo León, Mexico.
Overview
Owned by the media conglomerate Grupo ACIR, XHOK-FM operates under the “Amor” brand, offering a romantic music format aimed at adult listeners. The station is authorized to transmit in HD Radio, although it currently broadcasts only in standard FM. Its studios and transmitter facilities are located in the Guadalupe‑Monterrey metropolitan area.
Etymology / Origin
The call sign “XHOK” derives from the phonetic resemblance of the letters “O‑K” to the Spanish word oca (“goose”), a nod to the original concessionaire, Carlos Roa Montes de Oca, who received the station’s first concession in 1948.
Characteristics
- Frequency & Technical Parameters – 90.9 FM, Class A, Effective Radiated Power (ERP) 2 kW, Height Above Average Terrain (HAAT) −11.2 m. Transmitter coordinates are 25°41′18.0″ N, 100°14′59.1″ W.
- Programming – Romantic music format under the “Amor” network, featuring Spanish‑language love songs and related content.
- Historical Development –
- June 19 1948: Concession granted for XEOK‑AM on 950 kHz, later moved to 920 kHz and then 900 kHz.
- 1963: Ownership transferred to Radiodifusión Regiomontana, S.A., with power upgrades to 1 kW (later 10 kW).
- 2000: Acquired by Grupo ACIR.
- Late 2000s‑2010s: Operated as a news/talk outlet branded “La OK”.
- May 2018: Migrated to FM as part of Mexico’s second‑wave AM‑FM migration, launching XHOK‑FM 90.9.
- June 2018 – Dec 2019: Carried the Radio Disney pop format.
- December 2019: Switched to the “Amor” romantic format after ACIR ended its partnership with Radio Disney.
- Digital Capabilities – Authorized for HD Radio transmission, but the station presently broadcasts only in analog FM.
- Online Presence – Live streaming available via the station’s webcast; official website listed as amorfm.mx.
Related Topics
- Grupo ACIR – One of Mexico’s largest radio broadcasting groups, owning multiple stations across the country.
- AM‑FM Migration in Mexico – A regulatory program allowing AM stations to move to FM for improved sound quality and coverage.
- Radio Disney (Mexico) – Former branding used by several ACIR stations, including XHOK‑FM, before the 2019 format change.
- List of Radio Stations in Monterrey – Comprehensive directory of broadcast outlets serving the Monterrey metropolitan area.