[[XEPRS-AM]] is a [[radio station]] broadcasting on the [[AM broadcasting|AM]] frequency [[1700 kHz]] from [[Rosarito]], [[Baja California]], [[Mexico]]. While licensed in Mexico, its programming is primarily aimed at the [[San Diego]] metropolitan area in the [[United States]], serving as a major outlet for [[sports radio]] content in the region.
History The station's lineage is deeply rooted in the history of [[border blasters]], which were high-power Mexican radio stations strategically located near the U.S. border to bypass American broadcasting regulations and target U.S. audiences. The call sign XEPRS and its predecessors have a long and storied history in this unique broadcasting landscape.
The 1700 kHz frequency itself, while not the original frequency for some of its related "XTRA Sports" predecessors, became the dedicated home for XEPRS-AM's sports format. This involved a series of frequency and call sign changes among various high-power sports stations serving the San Diego market, eventually solidifying 1700 kHz as a prominent sports outlet. Throughout its history, the station has been known for its strong signal and comprehensive coverage of national and local sports events, often referred to colloquially as "The Mighty 1700" or "XTRA Sports 1700."
Broadcasting Profile XEPRS-AM operates as a [[clear-channel station]] with a substantial broadcasting power of [[50,000 watts]]. This high power allows its signal to reach a vast geographic area, particularly after sunset when AM radio wave propagation characteristics enhance long-distance reception. Its programming generally features a mix of national sports talk shows, often syndicated from networks such as [[Fox Sports Radio]], alongside local sports commentary and updates relevant to the San Diego and Southern California sports scene.
The station's location and licensing in Mexico enable it to operate under Mexican broadcasting regulations, which have historically presented different operational parameters compared to those enforced by the [[Federal Communications Commission]] (FCC) in the United States, cementing its role as a notable cross-border broadcaster.