Full name: Wishnutama Kusubanda
Date of birth: 23 July 1970
Place of birth: Medan, North Sumatra, Indonesia
Education
- Bachelor of Arts in Communication, University of Indonesia (1991)
- Master of Business Administration (MBA), Harvard Business School (1999)
Career Overview
| Period | Position | Organization | Notable Contributions |
|---|---|---|---|
| 1993–1998 | Reporter / Producer | RCTI (Rajawali Citra Televisi Indonesia) | Involved in early Indonesian private television programming and news production. |
| 1998–2002 | Managing Director | PT MNC Vision (now MNC Vision) | Oversaw the launch of satellite television services in Indonesia. |
| 2003–2007 | Head of Production | PT Media Nusantara Citra (MNC) | Directed development of flagship TV programs and expansion of the network’s audience reach. |
| 2007–2010 | Managing Director, Business Development | MNC | Guided diversification into digital media and advertising platforms. |
| 2010–2015 | President Director (CEO) | MNC | Led MNC to become Indonesia’s largest media conglomerate, integrating television, radio, print, and digital assets; instrumental in the establishment of the “MNC Play” broadband service. |
| 2015–2020 | Chairman of Board of Directors | PT Elang Mahkota Teknologi (EMTEK) | Supervised corporate restructuring and strategic partnerships, including joint ventures in content production and e‑sports. |
| 2020–present | Minister of Tourism and Creative Economy | Government of Indonesia (appointed November 2020) | Oversees national policies related to tourism development, creative industries, and digital economy; emphasizes sustainable tourism and digital transformation. |
Publications and Media Appearances
- Contributed chapters on media convergence to Indonesian academic journals.
- Frequent speaker at ASEAN media conferences and the International Broadcasting Convention (IBC).
Awards and Honors
- “Media Executive of the Year” – Indonesian Marketing Association, 2012.
- “Strategic Leadership Award” – World Economic Forum Indonesia, 2018.
Personal Life
- Married to Nina Shaharuddin; the couple has two children.
- Known for involvement in philanthropic activities, especially in education and disaster relief initiatives within Indonesia.
Additional Notes
- Wishnutama’s tenure as Minister has focused on integrating digital platforms for tourism promotion, especially in response to the COVID‑19 pandemic’s impact on travel.
- He holds significant influence in the Indonesian creative economy sector, often cited in industry reports concerning media convergence and digital transformation.
