Wiredset was an American digital media company, primarily known for its early ventures into online content and later for its social media analytics platform.
Founded by Pete Cashmore in 2005, Wiredset initially operated as a holding company for a network of niche blogs, aiming to create high-quality content sites across various topics. This early strategy predated Cashmore's more widely recognized venture, Mashable, which he also founded.
Over time, Wiredset evolved its focus, transitioning from a pure content network to a technology-driven company specializing in social media intelligence. Its most notable product was Trendrr, a platform designed to track and analyze trends across social media and digital channels. Trendrr provided insights into brand performance, audience engagement, and real-time conversations.
In 2013, Wiredset's Trendrr platform was acquired by Visible Measures, a video ad technology company, further integrating social media analytics into video advertising and content measurement. Following this acquisition, Pete Cashmore continued to lead and grow Mashable, which had emerged as a separate and highly successful digital media and entertainment company.