WTWC-TV is a television station licensed to Tallahassee, Florida, serving the Tallahassee–Thomasville television market. It operates as an affiliate of the National Broadcasting Company (NBC) and is owned by Sinclair Broadcast Group. The station maintains studios on Capital Circle NW in Tallahassee, and its transmitter is located on the city's north side.
History
WTWC-TV first signed on the air on October 17, 1983, becoming the second NBC affiliate in the Tallahassee market. For its initial fifteen years, the station was operated by Tallahassee Telecasters. It faced early challenges, typical for new UHF stations, in competing with established VHF broadcasters. In 1998, WTWC-TV was acquired by Sinclair Broadcast Group, integrating it into Sinclair's portfolio of local television stations.Programming
WTWC-TV broadcasts NBC's full schedule of network programming, including prime-time shows, national news, and sports. The station also produces local newscasts, branded as "WTWC NBC 40 News," covering news, weather, and sports relevant to the Tallahassee–Thomasville viewing area.Technical Information
WTWC-TV's digital signal operates on UHF channel 28. Its virtual channel is 40. The station began broadcasting in high definition in the early 2000s, enabling it to deliver NBC programming in HD.Digital Channels
The station's digital signal is multiplexed, allowing it to broadcast multiple programming streams:- Channel 40.1: WTWC-TV (NBC HD)
- Channel 40.2: MyNetworkTV (branded as "MyTV Tallahassee")
- Channel 40.3: TBD (a digital subchannel network owned by Sinclair Broadcast Group)