WMYT-TV is a television broadcast station licensed to Myrtle Beach, South Carolina, United States. The station operates on virtual channel 12 (UHF digital channel 36) and is affiliated with the MyNetworkTV programming service. WMYT-TV is owned by Nexstar Media Group, with its studios located in the Myrtle Beach/Conway market area and its transmitter situated near Pawleys Island, South Carolina.
Call sign and branding
The call letters “WMYT” were assigned to reflect the station’s affiliation with MyNetworkTV (“My”). The suffix “‑TV” distinguishes the station as a full‑power television service.
Ownership
WMYT-TV is part of the Nexstar Media Group portfolio, a major American television broadcasting company. Through Nexstar’s market‑wide agreements, the station may share certain news resources and advertising sales functions with sister stations in the region, most notably WHNS (channel 21), a Fox network affiliate also serving the Grand Strand market.
Programming
As a MyNetworkTV affiliate, WMYT-TV broadcasts the network’s primetime lineup, which generally consists of syndicated drama series and reality programming provided by MyNetworkTV. In addition to the main channel, WMYT-TV operates several digital subchannels that carry additional networks, such as Antenna TV, Laff, and Court TV, offering classic television series, comedy programming, and legal news content respectively.
Technical specifications
- Digital channel: 36 (UHF)
- Virtual channel: 12
- Effective radiated power (ERP): Approximately 1,000 kW (subject to FCC licensing parameters)
- Height above average terrain (HAAT): Approximately 600 m
History
WMYT-TV commenced operations in the early 1990s under a different call sign and initially served as an independent station before aligning with MyNetworkTV upon the network’s launch in 2006. The station’s transition to MyNetworkTV affiliation corresponded with a rebranding effort that included the adoption of the current call letters. Subsequent ownership changes led to its acquisition by Nexstar Media Group in the 2010s, at which point it integrated further with regional broadcast operations.
Coverage area
The station’s broadcast signal covers the Myrtle Beach‑Grand Strand region of South Carolina, reaching viewers across coastal and inland communities in Horry County and neighboring areas. Cable and satellite providers within the market also carry WMYT-TV as part of their local channel lineups.
Regulatory status
WMYT-TV is authorized and regulated by the United States Federal Communications Commission (FCC) under Facility ID 34487. The station complies with FCC rules regarding public file maintenance, emergency alert system participation, and broadcast quality standards.
References
- Federal Communications Commission (FCC) TV Query for WMYT-TV.
- Nexstar Media Group corporate press releases.
- MyNetworkTV affiliate listings.
Note: All information presented is based on publicly available regulatory filings, corporate disclosures, and network affiliation records.