Vendini is an American technology company that provides ticketing, marketing, and operations software for live event venues, promoters, and producers. The platform offers tools for ticket sales, seat management, customer relationship management (CRM), marketing automation, and on‑site merchandise and concessions processing. Vendini’s services are delivered through a cloud‑based system accessible via web browsers and mobile applications.
History
Vendini was founded in 2000 and is headquartered in New York City. The company initially focused on providing integrated point‑of‑sale (POS) and ticketing solutions for small to midsize venues. Over time, Vendini expanded its product suite to include web‑based ticket sales, mobile ticket scanning, and data analytics capabilities.
In 2017, Vendini received a strategic investment from a private equity firm to support product development and geographic expansion. In 2020, Vendini was acquired by Audience, a U.S.–based event technology company, and its services were integrated into the Audience platform.
Products and Services
- Ticketing: Online and box‑office ticket sales, reserved seating, and barcode/QR code mobile ticketing.
- POS and Concessions: Integrated hardware and software for merchandise, food, and beverage sales.
- Marketing: Email campaigns, social media integration, and promotional discount tools.
- Reporting and Analytics: Real‑time sales data, attendance tracking, and financial reporting.
Market Presence
Vendini serves a range of clients, including performing arts centers, theaters, concert venues, festivals, and sports organizations. The company reports that its software is used by thousands of venues across North America.
Corporate Structure
Following the 2020 acquisition, Vendini operates as a subsidiary of Audience, Inc., which continues to develop and support the Vendini product line within its broader suite of event management solutions.
References
- Company press releases and official website (vendini.com).
- Business news reports on the Audience acquisition (e.g., Billboard, Pollstar).
Note: Information is based on publicly available corporate disclosures and reputable industry publications.
