Tava was a carbonated beverage fortified with vitamins and minerals, launched by PepsiCo in the United States in the first half of 2008. Marketed exclusively online, the drink was positioned as a health‑oriented “sparkling beverage” rather than a traditional soft drink.
Composition and Nutrition
The formulation contained no calories and no caffeine. Its nutrient profile was advertised to include vitamins B₃ (niacin), B₆, E, and the mineral chromium. These additions were intended to appeal to health‑conscious consumers seeking functional beverages.
Flavors
At launch, Tava was offered in three flavor variants:
- Tahitian Tamure – a tropical berry blend
- Mediterranean Fiesta – black cherry with citrus notes
- Brazilian Samba – passion fruit and lime
Marketing and Distribution
PepsiCo promoted Tava solely through its website, emphasizing its vitamin and mineral fortification. The product was positioned as a zero‑calorie, zero‑sugar alternative to conventional sodas.
Discontinuation
Production of Tava ceased in early 2009 after the brand failed to achieve sufficient market traction. No further releases or reformulations have been reported.
References
- PepsiCo product announcement, 2008.
- Beverage industry coverage, 2008‑2009.
- Archived Tava website (redirected to PepsiCo).