Serafina is an international chain of Italian restaurants known for its Northern Italian cuisine, particularly its thin-crust pizzas and homemade pastas. Founded in New York City, it has expanded to numerous locations worldwide, offering a consistent menu and a casual yet sophisticated dining experience.
History
Serafina was founded in 1995 in New York City by Vittorio Assaf and Fabio Granato. The inspiration for the restaurant reportedly came after the two founders became lost at sea in a small boat and, upon rescue, vowed to open a restaurant together if they survived. Their first establishment, Serafina Fabulous Pizza, opened on East 77th Street, quickly gaining popularity for its authentic Italian flavors and vibrant atmosphere. Over the years, the concept evolved beyond just pizza to a full menu of Italian dishes.
Cuisine and Concept
The culinary philosophy of Serafina centers on fresh, high-quality ingredients and traditional Northern Italian recipes. Key menu offerings include:
- Pizzas: Known for their thin, crispy crusts and classic toppings, cooked in wood-fired ovens.
- Pastas: A variety of homemade pasta dishes, ranging from simple tomato-based sauces to more elaborate cream and seafood options.
- Antipasti: A selection of appetizers such as carpaccio, burrata, and salads.
- Main Courses: Featuring traditional Italian meat and fish dishes.
The ambiance of Serafina restaurants is typically designed to be lively and inviting, often combining rustic Italian elements with modern, chic decor. It aims to cater to a diverse clientele, from casual diners to those seeking a more upscale experience.
Expansion and Locations
Since its inception, Serafina has undergone significant expansion. While maintaining a strong presence in New York City with multiple locations across Manhattan, the chain has grown internationally. Global locations include cities in:
- Brazil
- India
- Japan
- South Korea
- United Arab Emirates
- Turkey
This international growth has helped establish Serafina as a recognized brand in casual Italian dining on a global scale.
Founders
Vittorio Assaf and Fabio Granato are the co-founders of the Serafina restaurant group. Both are Italian entrepreneurs who brought their vision for authentic, accessible Italian food to the international market. Their partnership has been central to the brand's development and expansion.