Roll Deep (Korean: 잘나가서 그래; RR: Jal Nagaseo Geurae; lit. "Because I'm The Best") is a song recorded by South Korean singer Hyuna. It served as the lead single and title track for her fourth extended play (EP), A+, which was released on August 21, 2015, by Cube Entertainment and Universal Music Group. The song features Jung Il-hoon of the boy group BtoB.
Background and Release
Following the success of her previous single "Red" in 2014, Hyuna announced her comeback with a new EP, A+. "Roll Deep" was revealed as the album's title track, continuing Hyuna's distinct blend of pop and hip-hop. The song was officially released alongside the A+ EP on August 21, 2015, accompanied by a provocative music video.
Composition and Lyrical Content
"Roll Deep" is a K-pop and hip hop track that incorporates a heavy beat and an assertive sound, characteristic of Hyuna's solo work. The Korean title, "잘나가서 그래" (Jal Nagaseo Geurae), translates to "Because I'm The Best" or "Because I'm So Good," reflecting the song's confident and self-assured lyrical theme. The lyrics express a sense of empowerment and unapologetic confidence, asserting the singer's status and success. Jung Il-hoon's rap verse complements Hyuna's delivery, adding an additional layer to the track's hip-hop dynamic.
Music Video
The music video for "Roll Deep" was released on August 21, 2015. It garnered significant attention for its sensual and bold concept, aligning with Hyuna's established mature image. The video features various dynamic sets, elaborate choreography, and provocative styling, with Hyuna showcasing her charisma and stage presence. The music video played a crucial role in the song's promotion and public reception, quickly accumulating millions of views online.
Commercial Performance
"Roll Deep" achieved commercial success in South Korea, charting on various domestic music charts. It debuted and peaked on the Gaon Digital Chart, solidifying Hyuna's position as a prominent solo artist in the K-pop industry.
Personnel
- Artist: Hyuna
- Featured Artist: Jung Il-hoon (BtoB)
- Label: Cube Entertainment, Universal Music Group