Revel Systems is a United States‑based technology company that develops and provides cloud‑based point‑of‑sale (POS) software and hardware solutions, primarily for the restaurant and retail industries. The company’s flagship product is a POS platform that runs on Apple iPads, integrating order management, payment processing, inventory control, employee scheduling, and customer relationship management features.
History
Revel Systems was founded in 2010 by Greg Bixby, an entrepreneur with prior experience in software development. The company launched its first iPad POS system in 2011, positioning itself early in the market for tablet‑based commercial point‑of‑sale solutions. Headquartered in Atlanta, Georgia, Revel has expanded its operations internationally, establishing offices and support centers in Europe, the Middle East, and Asia.
Products and Services
- POS Software: A cloud‑hosted application that runs on iPad hardware, offering customizable workflows for order taking, table management, and sales reporting.
- Hardware: In addition to iPads, Revel provides peripheral devices such as receipt printers, barcode scanners, cash drawers, and kitchen display screens.
- Payment Processing: The platform integrates with multiple payment processors, supporting credit/debit card transactions, mobile wallets, and contactless payments.
- Management Tools: Features include inventory tracking, employee time‑clock and scheduling, loyalty program management, and analytics dashboards.
Business Model
Revel Systems operates on a subscription‑based pricing model, charging merchants a recurring monthly fee for software access and support. Hardware is sold separately or bundled with the service. The company also offers professional services, including implementation, training, and ongoing technical assistance.
Market Position and Competition
Revel Systems is considered one of the leading providers of iPad‑based POS solutions. Its primary competitors include Square, Toast, Lightspeed, and Clover, each offering similar cloud‑based POS functionalities targeting small to midsize businesses. Revel differentiates itself through its emphasis on enterprise‑grade features, extensive customization options, and integration capabilities with third‑party applications.
Funding and Ownership
Since its inception, Revel Systems has raised multiple rounds of venture capital financing. Notable investors include Insight Venture Partners, Menlo Ventures, and Accel Partners. In 2020, the company was acquired by NCR Corporation, a multinational provider of automated teller machines, point‑of‑sale terminals, and related services, expanding NCR’s portfolio in the cloud POS market.
Regulatory and Security Compliance
The platform adheres to industry standards for data security, including compliance with the Payment Card Industry Data Security Standard (PCI DSS). Revel Systems also implements end‑to‑end encryption for cardholder information and offers tokenization services to reduce fraud risk.
Current Status
As of the latest publicly available information (2023), Revel Systems continues to serve a global customer base, supporting thousands of restaurant and retail locations. The company regularly releases software updates to introduce new features, improve performance, and address security challenges.