Radio Tarana is a community‑focused radio station based in Auckland, New Zealand, that primarily serves the country's South Asian diaspora. Launched in 1995, the station provides a mix of music, news, talk‑back, and cultural programming in a range of South Asian languages, including Hindi, Urdu, Punjabi, Gujarati, and other regional tongues.
Organization and ownership
Radio Tarana operates under the corporate name Tarana Media Ltd., which holds the broadcasting licences for the station. The station is licensed by the New Zealand Broadcasting Authority and is a registered member of the Association of Radio Industries and Broadcasters (ARIB) in New Zealand.
Broadcast coverage
The station transmits on FM frequencies in the Auckland region and, through additional licences, reaches other parts of the North Island. Radio Tarana also offers live streaming via its official website and mobile applications, extending its audience beyond the terrestrial broadcast area.
Programming
Typical content includes:
- Contemporary and classic South Asian popular music (Bollywood, Bhangra, folk, etc.)
- News bulletins and current‑affairs programmes covering both New Zealand and South Asian regions
- Talk‑show segments featuring community issues, cultural events, and interviews with public figures
- Religious and devotional programming, particularly during major festivals such as Diwali and Eid
Community role
Radio Tarana is recognised as a key cultural conduit for South Asian New Zealanders, providing a platform for community announcements, promotion of local events, and the preservation of linguistic heritage. The station has received nominations in the New Zealand Radio Awards for its contribution to ethnic broadcasting.
Online presence
In addition to terrestrial broadcasting, Radio Tarana maintains an online presence with a streaming service, social‑media channels, and on‑demand podcasts of selected programmes.
References
- New Zealand Broadcasting Authority licence records (accessed 2026)
- ARIB membership directory (2025 edition)
- Radio Tarana official website, “About Us” section (retrieved May 2026)
Note: The information presented reflects data available from publicly accessible regulatory and corporate sources. No speculative or unverified details are included.
