ROW DTLA is a large-scale, mixed-use development located in Downtown Los Angeles (DTLA), California, United States. Situated on a historic 30-acre site, it integrates creative office spaces, retail shops, restaurants, and a thriving wholesale produce market, aiming to foster a dynamic urban environment for work, commerce, and community.
History
The site now known as ROW DTLA originally served as the American Market Merchandise Mart, built in the 1920s as a major hub for goods distribution on the West Coast. Designed by architect John B. Parkinson, it was part of the larger Central Manufacturing District (CMD), an industrial park concept that facilitated the streamlined transport of goods via railway and truck. Over decades, the complex evolved, adapting to changing industrial and commercial needs.
In the early 21st century, the property, still known by various names including the LA Central Manufacturing District, was acquired by Atlas Capital Group and Square Mile Capital Management. Recognizing its historical significance, vast scale, and strategic location adjacent to the Arts District and Fashion District, the developers embarked on a significant redevelopment project. The aim was to transform the aging industrial complex into a modern urban destination while preserving its distinctive architectural heritage. The rebranding as "ROW DTLA" occurred as part of this revitalization, with the "ROW" reflecting the characteristic linear structures and the concept of a "row" of businesses.
Development and Features
The redevelopment of ROW DTLA focused on adapting the existing industrial structures, which feature high ceilings, large windows, and exposed concrete, into contemporary spaces. The complex spans approximately 1.3 million square feet of creative office space and over 200,000 square feet dedicated to retail and dining.
Key features and components of ROW DTLA include:
- Creative Office Space: Designed to appeal to technology, media, and design companies, offering flexible layouts and an open, collaborative atmosphere.
- Retail and Dining: A curated collection of independent boutiques, flagship stores, cafes, and restaurants, often emphasizing local and unique concepts.
- The Produce Market: The site continues to host the largest wholesale produce market on the West Coast, operating daily and providing fresh produce to restaurants and businesses across the region. This market maintains the site's historical function as a distribution hub.
- Open Spaces and Walkways: Extensive pedestrian pathways, courtyards, and communal areas connect the various buildings, designed to encourage strolling, gathering, and events.
- Parking: A significant integrated parking structure accommodates the large number of visitors and tenants.
The architectural approach emphasizes the site's industrial past, incorporating elements like original freight elevators repurposed as art installations, exposed structural elements, and a minimalist aesthetic.
Tenants and Activities
ROW DTLA has become a hub for a diverse range of businesses and activities. Its tenant mix includes fashion retailers, design studios, fitness centers, art galleries, and a variety of food and beverage establishments.
In addition to its permanent tenants, ROW DTLA frequently hosts:
- Smorgasburg LA: A large weekly outdoor food market that attracts numerous vendors and visitors.
- Pop-up Shops and Events: The flexible spaces are often utilized for temporary retail experiences, art installations, fashion shows, and cultural events, contributing to its dynamic atmosphere.
- Community Gatherings: Public spaces are designed to encourage social interaction and serve as a venue for community events and programming.
Significance
ROW DTLA is recognized as a significant example of adaptive reuse and urban revitalization in Los Angeles. It has transformed a historic industrial complex into a vibrant, multi-functional destination, contributing to the ongoing redevelopment of Downtown Los Angeles and its surrounding districts. Its success is often cited as a model for blending historical preservation with modern commercial and community needs, establishing a unique identity within the city's urban landscape.