Praba Udawatte is a prominent Sri Lankan marketing professional known for her extensive career in brand management, customer experience, and strategic marketing, particularly within the telecommunications and retail sectors. She has held key leadership positions in some of Sri Lanka's largest corporations.
Career
Udawatte has built a distinguished career spanning over two decades, primarily in the marketing and brand strategy domains.
- Sri Lanka Telecom Mobitel (Pvt) Ltd: As of recent reports and professional profiles, Udawatte serves as the Head of Marketing at Mobitel, one of Sri Lanka's leading mobile telecommunication service providers. In this role, she is responsible for driving the company's marketing strategy, brand positioning, and customer acquisition initiatives. Under her leadership, Mobitel has frequently been recognized for innovative marketing campaigns and market share growth.
- Softlogic Holdings PLC: Prior to her role at Mobitel, she held the position of Group Head of Brand and Customer Experience at Softlogic Holdings PLC, a diversified conglomerate with interests across retail, healthcare, financial services, and leisure. Her responsibilities included overseeing brand strategy and enhancing customer experience across the group's diverse portfolio of businesses.
- Dialog Axiata PLC: Udawatte also held significant leadership roles at Dialog Axiata PLC, another major telecommunication service provider in Sri Lanka. She served as Head of Marketing, where she played a crucial role in developing and implementing marketing strategies that contributed to Dialog's market leadership.
- Early Career: Her career progression showcases a strong foundation in marketing and brand management, working with major corporate entities in Sri Lanka's competitive landscape.
Education
Praba Udawatte holds a Master of Business Administration (MBA) from the University of Southern Queensland. She also possesses a Diploma in Marketing from the Chartered Institute of Marketing (CIM), underscoring her strong academic background in the field.
Impact and Recognition
Udawatte is recognized as a leading female professional and an influential figure in the Sri Lankan marketing industry. She is often cited for her strategic vision, ability to drive brand growth, and her contributions to shaping the telecommunications and retail marketing landscapes in the country. Her work has frequently been associated with award-winning campaigns and successful brand transformations.