Steele began his career as a sports handicapper before transitioning to sports writing and analysis. His meticulously detailed preview magazine, first published in 1995, has become a highly anticipated resource for college football fans, coaches, players, and media alike. The magazine is renowned for its depth, often exceeding 300 pages, and includes:
- Statistical Breakdown: In-depth returning statistical information for every team.
- Power Ratings: Steele's proprietary system for ranking teams based on various factors.
- Unit Rankings: Evaluation of specific team units (offensive line, defensive backfield, etc.).
- System Plays: Trends and analytical observations used to predict game outcomes.
- Preseason All-American Teams: His projections for the top players in the nation.
Beyond his magazine, Steele is a frequent guest on various sports radio and television programs, including ESPN, where he shares his insights and predictions. He also maintains an online presence, updating his website with analysis throughout the college football season. His work is respected for its comprehensive nature and his dedication to statistical research, making him a prominent and influential voice in college football analysis.