Olga Erteszek (1904 – July 10, 1989) was a Polish-American businesswoman and the founder of Olga's Lingerie, a prominent American intimate apparel brand. She is recognized as a pioneering female entrepreneur and a significant figure in the history of American fashion and lingerie design.
Born in Poland, Erteszek immigrated to the United States and settled in California. She began her career in fashion during the Great Depression. In 1935, she started her own business, initially creating custom-made garments from her home in Hollywood, California. Her reputation for quality and innovative design quickly grew, leading her to specialize in intimate apparel.
Under her leadership, Olga's Lingerie became renowned for its emphasis on comfort, fit, and flattering designs. Erteszek was a meticulous designer who personally oversaw much of the product development, focusing on how garments felt and looked on the body. She introduced several innovations to the lingerie industry, including:
- "Suddenly Slender" girdles, designed to smooth and shape without restricting movement.
- "Olga's Secret" bras, known for their unique support and uplift.
- The widespread use of innovative stretch fabrics, such as Lycra blends, to enhance comfort and fit.
- A marketing philosophy that empowered women and celebrated their natural figures, moving away from purely restrictive shapewear.
Olga Erteszek built her company into a national brand, establishing herself as a formidable businesswoman in a male-dominated industry. She maintained creative control and active involvement in the company's operations until her death in 1989.
Following her passing, Olga's Lingerie continued to operate as a successful brand. It was eventually acquired by Warnaco Group (which later became part of PVH Corp.), continuing its legacy as a respected name in intimate apparel. Erteszek's story is often cited as an inspiring example of immigrant entrepreneurship and dedication to craftsmanship and innovation in American business.