No. 7 (stylized as No7) is a British skincare and cosmetics brand. It was established in 1935 by Boots, a major health and beauty retailer in the United Kingdom. The brand is currently owned by Walgreens Boots Alliance.
The line was originally launched as a collection of eleven skincare products designed to offer affordable beauty options. Over several decades, the brand expanded to include a wide range of cosmetics, suncare, and anti-aging treatments. No. 7 underwent significant rebranding efforts in the 1970s and 1990s to modernize its image and packaging.
The brand gained notable international attention in 2007 following a BBC Horizon documentary that evaluated the efficacy of anti-aging products. The program reported that the No. 7 Protect & Perfect Beauty Serum showed measurable improvement in the appearance of skin aging, leading to a substantial increase in consumer demand and scientific interest in the product's formulation.
No. 7 products are primarily distributed through Boots pharmacies in the United Kingdom, Ireland, and Thailand. In the United States, the brand is available through Walgreens, which merged with Boots in 2014, as well as various third-party retailers. The brand markets itself through a focus on clinical testing and dermatological research.
