MeWatch (stylised as meWATCH) is a Singaporean digital video‑on‑demand (VOD) service owned and operated by MediaCorp, the country's primary public broadcaster. Launched on 1 February 2013 under the name Toggle, the platform was rebranded as meWATCH on 30 January 2020. It offers a combination of on‑demand streaming, live television channels, and catch‑up services across multiple devices, including smartphones, tablets, computers, smart TVs, and streaming devices such as Apple TV and Chromecast.
History
- 2013 – MediaCorp introduced Toggle as an over‑the‑top (OTT) media service, providing access to its library of programmes and original web series.
- 2015 – The joint venture xinmsn (MediaCorp + Microsoft) was discontinued and merged into Toggle.
- 2020 – Toggle was renamed meWATCH as part of a broader rebranding of MediaCorp’s digital offerings, which also introduced related services such as meLISTEN and meREWARDS.
Services and Content
- On‑Demand Library – Includes archived MediaCorp dramas, movies, news, and lifestyle programmes, as well as original productions branded Toggle Originals (later meWATCH Originals).
- Live TV – Streams MediaCorp’s free‑to‑air channels (e.g., Channel 5, Channel 8, Suria, Vasantham, CNA) within Singapore.
- Catch‑Up TV – Allows viewers to watch recent episodes of broadcast shows that have aired in the preceding days.
- Premium Partnerships – Provides subscription‑based access to third‑party content, including HBO Go (until 2024), beIN SPORTS, Animax, and other niche channels.
Platform Availability
The service is accessible via web browsers and dedicated mobile applications for iOS and Android. It also supports casting to smart‑TV platforms and offers a “Red Button” interactive feature on compatible television sets.
Business Model
meWATCH operates on a freemium model: basic access to free content and live channels is ad‑supported, while premium tiers (e.g., meWATCH Prime) grant ad‑free viewing, early access to new releases, and additional third‑party channel bundles for a subscription fee.
Current Status
As of 2024, meWATCH remains an active component of MediaCorp’s digital strategy, continuing to expand its content catalogue and device compatibility while maintaining its role as Singapore’s primary local VOD platform.