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Maddy Dychtwald is an American demographer, author, speaker, and entrepreneur renowned for her expertise in demographic shifts, particularly concerning longevity, the aging population, and women's economic influence. She is a co-founder of Age Wave, a firm dedicated to understanding and advising on the mature marketplace and generational trends.
Career
Maddy Dychtwald co-founded Age Wave in 1986 with her husband, Ken Dychtwald. The company quickly established itself as a leading authority on the implications of demographic change, providing strategic advice to corporations, non-profits, and governments worldwide.Dychtwald's work primarily focuses on the profound societal and economic impacts of longer lifespans and the changing roles of women. Her research and presentations frequently highlight:
- The "longevity revolution" and its broad effects on work, retirement, leisure, and intergenerational relations.
- The increasing purchasing power, financial influence, and caregiving roles of women across all generations.
- Generational differences in consumer behavior, values, and workplace expectations.
- Innovations in healthcare, finance, and marketing tailored for an aging global population.
She is a highly sought-after keynote speaker at major industry conferences and has advised numerous Fortune 500 companies, including Bank of America, Johnson & Johnson, Pfizer, Procter & Gamble, and Merrill Lynch, on how to anticipate and capitalize on demographic trends.
Publications
Dychtwald is an accomplished author and co-author of several influential books that explore demographic trends and their impact:- Influence: How Women's Purchasing Power Is Shaping the Future of American Business (2003) – Explores the significant economic impact of women.
- Cycles: How We Will Live, Work, and Buy in the Future (2012) – Examines the evolving life stages and consumer behaviors in an age of increased longevity.
- Gideon's Dream: A Tale of New Beginnings (2015) – A children's fable designed to foster intergenerational understanding and appreciation for aging.
She has also contributed articles and insights to various business publications and academic journals.
Awards and Recognition
Maddy Dychtwald has received numerous accolades for her thought leadership and contributions to understanding societal change:- Named one of the Silicon Valley Business Journal's "Women of Influence."
- Included in Forbes' "50 Over 50" list, which recognizes women who are making a significant impact in their fifties and beyond.
- Acknowledged as a leading expert in the fields of aging demographics and women's economic empowerment.
See Also
- Ken Dychtwald
- Age Wave
- Demography
- Aging population
- Women's economic empowerment