Los Angeles Apparel is an American clothing manufacturer and retailer founded by Dov Charney in 2016. Known for its vertically integrated production predominantly based in Los Angeles, California, the company emphasizes ethical manufacturing, fair wages, and high-quality, durable basic apparel.
History and Founding Los Angeles Apparel was established by Dov Charney, the original founder and former CEO of American Apparel. Following his departure from American Apparel, Charney launched Los Angeles Apparel with a similar vision centered on domestic manufacturing and a focus on essential clothing items, but with a renewed commitment to responsible labor practices and improved factory conditions. The company began operations in 2016, quickly building its own manufacturing facilities in Southern California and aiming to retain the "Made in USA" ethos that characterized his previous venture, while addressing past criticisms regarding corporate governance and labor relations.
Manufacturing and Philosophy A core tenet of Los Angeles Apparel is its unwavering commitment to "Made in USA" production. The company operates a large, vertically integrated factory complex in Los Angeles, handling nearly every stage of production from knitting and dyeing raw fabrics to cutting, sewing, and distribution. This extensive in-house control allows for strict quality control and enables the company to ensure that its employees receive competitive wages, comprehensive benefits, and work in safe, compliant conditions. Los Angeles Apparel promotes its ethical labor practices as a key differentiator, aiming to provide a contrast to common overseas fast-fashion manufacturing models and championing local job creation.
Products Los Angeles Apparel specializes in basic, timeless clothing items for men, women, and children. Its product range is designed for versatility and longevity, typically including:
- T-shirts (crewneck, V-neck, long-sleeve)
- Sweatshirts and hoodies
- Fleece garments
- Joggers and athletic wear
- Undergarments (briefs, boxers, bralettes)
- Dresses and skirts The designs often feature classic silhouettes and a wide array of color options, appealing to both wholesale customers (for branding, customization, and promotional use) and individual consumers seeking durable, foundational pieces for their wardrobes. The emphasis is on comfort, consistent fit, and the use of high-quality fabrics.
Brand Identity The brand's identity is built around simplicity, quality, and transparency. Los Angeles Apparel positions itself as a manufacturer of essential, long-lasting garments produced ethically in the United States. It often appeals to consumers and businesses looking for alternatives to less transparent supply chains, valuing the traceability and social responsibility offered by domestic production. The aesthetic is often described as utilitarian and vintage-inspired, with a focus on core colors and classic styles that resist fleeting fashion trends.