LoopUp Group is a publicly listed British technology company that provides cloud‑based communications and collaboration services for enterprises. The firm’s core offering is a managed, end‑to‑end cloud telephony solution for Microsoft Teams, which enables multinational organizations to replace traditional public switched telephone network (PSTN) services with internet‑delivered voice calling across more than 100 countries. In addition to cloud telephony, LoopUp offers a software‑as‑a‑service (SaaS) platform for remote meetings and large online events.
History
The company was founded in 2003 by Steve Flavell and Michael Hughes under the name Ring2, with initial operations based in San Francisco and London. Early funding came from a group of approximately 60 angel investors and venture‑capital firm Adara Venture Partners. In its first years Ring2 focused on conference‑call control services for mobile devices such as BlackBerry and Windows Mobile.
In December 2010 the company was selected by BT to provide conference‑calling under the BT MeetMe brand. The business expanded its product line in 2012, rebranding from Ring2 to LoopUp and adding remote‑meeting capabilities.
LoopUp went public on the London Stock Exchange’s Alternative Investment Market (AIM) in August 2016, with an IPO that valued the company at around £40 million. The flotation was notable as the first tech listing on AIM after the June 2016 Brexit referendum. Following the IPO, Lady Barbara Judge was appointed chair of the board.
Operations and Growth
Headquartered in London, LoopUp maintains offices worldwide, including locations in Barbados, Berlin, Boston, Hong Kong, Madrid, Malmö, Sydney, and New York. The firm’s revenue grew to £12.8 million for the fiscal year ending 2016, representing a 39 % increase over the prior year.
Strategic acquisitions have broadened LoopUp’s product portfolio:
- June 2018 – acquisition of MeetingZone, a UK‑based conferencing company, in a reverse takeover valued at £61 million.
- September 2021 – acquisition of SyncRTC, the parent company of the hybrid collaboration platform mashme.io.
Products and Services
LoopUp’s primary product is a cloud telephony service that integrates with Microsoft Teams, providing enterprise‑grade voice calling, number provisioning, and call‑handling features without reliance on traditional PSTN carriers. The platform also includes:
- A remote‑meeting solution for large online events, offering screen sharing, participant management, and integration with productivity tools such as Outlook.
- An operator‑managed service model that allows customers to outsource the administration of their global voice infrastructure.
Corporate Structure
LoopUp trades on the London Stock Exchange under the ticker symbol “LOOP”. The company’s co‑CEOs are its founders, Steve Flavell and Michael Hughes. It operates as a SaaS provider within the broader remote‑meetings and cloud‑communications industry.
References
- LoopUp Group – Wikipedia entry (accessed via Jina AI).
- Company press releases and filings concerning IPO, acquisitions, and product announcements.
