Kiratto Pri Chan (Japanese: キラッとプリ☆チャン, stylized as Kiratto Pri☆chan) is a Japanese multimedia franchise encompassing an anime television series, manga adaptations, and related merchandise. The franchise is produced by Takara Tomy and Tatsunoko Production and is part of the broader Pretty series of idol-themed media properties, which includes titles such as PriPara and Kiratto.
Overview
The central premise of Kiratto Pri Chan follows a group of elementary‑school girls who become “Pri‑Chan” idols through the use of a virtual reality system called “Pri‑Chat,” which allows them to transform, perform music, and engage in fashion competitions. The narrative emphasizes themes of friendship, self‑expression, and the pursuit of dreams within a stylized, digitally‑enhanced idol culture.
Anime Television Series
- Title: Kiratto Pri Chan
- Original Run: April 4, 2020 – March 27, 2021
- Episodes: 51 (including a special episode)
- Production Companies: Takara Tomy, Tatsunoko Production, OLM, Inc. (later episodes)
- Director: Tetsuya Yanagisawa (first half), Takahiko Kyōgoku (second half)
- Writer: Takashi Yamada (series composition)
- Music Composer: Yasuhiro Kido, with theme songs performed by groups such as Miracle (Mai Sasaki, Mii‑Mii) and A|L|I|S (Miyu, Rara, and others).
The series aired on TV Tokyo and related networks within the ANiME block and was simulcast internationally by platforms including Crunchyroll. The narrative is divided into two arcs: the First Generation arc (episodes 1–34) focusing on the initial trio of protagonists, and the Second Generation arc (episodes 35–51) introducing a new set of characters and a shift in the virtual world’s mechanics.
Manga Adaptations
Two primary manga adaptations have been serialized:
- Kiratto Pri Chan: Prima Doll – Illustrated by Miyu Hama, serialized in CoroCoro Comic (Shogakukan) beginning in March 2020.
- Kiratto Pri Chan: All Star – Illustrated by Sayuri Sakata, also serialized in CoroCoro Comic from June 2020.
Both adaptations retell the anime’s storyline with occasional original side stories and focus on the fashion and performance aspects of the franchise.
Video Games
The franchise has been supported by mobile games and arcade titles:
- Kiratto Pri Chan: PreCure – A mobile rhythm game released for iOS and Android in 2020, featuring songs from the anime and character customization.
- Kiratto Pri Chan – An arcade rhythm game launched by Sega in 2020, integrating physical collectible cards that unlock in‑game costumes and accessories.
Characters
Key characters introduced in the first generation include:
- Mirai Momoyama – An energetic girl who becomes a Pri‑Chan idol under the persona “A・L・I・S.”
- Rinku Aimoto – A shy but talented vocalist who transforms into “R・L・Y.”
- Nono Minami – A fashion‑forward character adopting the idol name “M‑L‑S.”
The second generation introduces new protagonists such as Rin Mizuhara, Miyu Gozumi, and Karin Kokoro, each with distinct idol identities.
Reception
Kiratto Pri Chan garnered moderate viewership ratings within its target demographic of children aged 6–12. Critics highlighted its vibrant animation style, integration of fashion design elements, and the franchise’s alignment with Takara Tomy’s toy lines. The series contributed to a resurgence of idol‑themed media in Japan during the early 2020s.
Related Media and Merchandise
- Toy Line: Takara Tomy released a line of “Pri‑Chat” transformation accessories, including wearable devices, clothing, and collectible “Pri‑Stars.”
- Music Releases: Multiple singles and albums featuring songs from the series have been produced, charting on the Oricon weekly rankings.
- Live Events: Promotional live‑action concerts featuring voice actors and dancers were held in major Japanese cities, blending the virtual idol concept with real‑world performance.
Legacy
The franchise concluded its televised run after one year but continues to be supported through ongoing merchandise sales, occasional crossover events with other Pretty series, and a dedicated fan community active on social media platforms. It remains a recognizable component of Takara Tomy’s idol‑focused entertainment portfolio.