Jayen Mehta is an Indian business executive who currently serves as the Managing Director of the Gujarat Cooperative Milk Marketing Federation (GCMMF), the organization that owns and markets the popular dairy brand Amul. He is a prominent figure in India's cooperative movement and dairy industry.
Early Life and Education Jayen Mehta completed his Post Graduate Diploma in Rural Management (PGDRM) from the Institute of Rural Management Anand (IRMA), a prestigious institution focused on rural management and development.
Career Mehta began his career at GCMMF in 1991, joining the organization as a management trainee. Over his more than three-decade-long tenure, he steadily rose through various critical roles, gaining extensive experience in brand management, marketing, planning, and operations within the dairy sector.
Prior to his appointment as the full-time Managing Director, his key positions included:
- Chief Operating Officer (COO)
- I/c Managing Director (holding the position temporarily before permanent appointment)
- Senior General Manager (Planning & Marketing)
- Brand Manager and Group Product Manager for several of Amul's core product categories.
He has been instrumental in shaping Amul's marketing strategies, brand building, and product diversification efforts, contributing significantly to its growth into India's largest food product organization.
Managing Director of GCMMF In February 2023, Jayen Mehta was appointed as the full-time Managing Director of GCMMF, succeeding R.S. Sodhi. In this leadership role, he is responsible for the overall strategic direction, operational management, and growth trajectory of the federation. His responsibilities include overseeing the cooperative's vast network of dairy farmers, milk procurement, processing, marketing, and expansion into new product categories and markets, both domestically and internationally. Under his leadership, Amul continues to uphold its cooperative values while adapting to modern market demands and consumer trends.