Rosenthal was born on July 23, 1918, in New York City. He served in the U.S. Army during World War II. After the war, he moved to California and attended the University of California, Los Angeles (UCLA). Before entering politics, he worked in business, owning a dry cleaning establishment.
Rosenthal's political career began in 1974 when he was elected to the California State Assembly, where he served until 1980. In 1980, he successfully ran for the California State Senate, representing the 20th Senate District and later the 22nd Senate District (after redistricting). He served in the State Senate until his retirement in 1998 due to term limits.
Throughout his legislative career, Senator Rosenthal was a tenacious advocate for his constituents and often championed legislation aimed at protecting vulnerable populations. Key areas of his legislative focus included:
- Consumer Protection: He authored numerous bills to protect consumers from fraud, unfair business practices, and excessive charges, particularly in the telecommunications and utility sectors.
- Senior Citizens' Rights: Rosenthal was a vocal proponent of legislation improving the quality of care in nursing homes, increasing oversight of senior care facilities, and expanding services for the elderly.
- Utility Regulation: As chairman of the Senate Energy, Utilities and Communications Committee for many years, he played a critical role in shaping California's energy policy, advocating for affordable utility rates, and promoting energy efficiency and renewable energy sources.
- Environmental Protection: He supported measures to reduce pollution, conserve natural resources, and promote public health through environmental safeguards.
Rosenthal was known for his meticulous attention to detail and his dedication to public service. He earned a reputation as a quiet but effective legislator who prioritized the needs of the average Californian.
Herschel Rosenthal passed away on November 24, 2004, at the age of 86. His legacy includes a significant body of legislation that continues to impact consumer rights, utility services, and senior care in California.